Boutique learning apparel for littles — inspired by legacy, curiosity, and the magic of early learning.

V is for VENICE is a boutique learning apparel brand created with one intention:

to bring beauty, meaning, and imagination into the everyday moments of early childhood.

Founded in Santa Monica by Sheera — a mother, creative, and lifelong learner — the brand blends minimalist design with early-learning principles to support curiosity, confidence, and joy in little minds.

Growing up in Venice, Sheera spent countless hours wandering through her grandmother’s overflowing book collection — rows of stories, knowledge, and adventure. Her grandmother believed deeply that reading is the doorway to freedom, and that learning opens worlds children can grow into.

That legacy stayed with Sheera.

Now she instills that same love of learning into her own daughters: prioritizing curiosity, embracing education, and celebrating how beautiful the doorway to knowledge truly is.

Every story starts with a letter.

A single mark, a symbol, a beginning.

That belief is woven through everything VENICE creates.

Each design in the A–Z collection is crafted with purpose:

• bold black letters for early recognition

• soft illustrated animals that spark joy and memory

• boutique-quality apparel that feels good on little learners

V is for VENICE was born during a season of rebuilding — a moment of redefining home, identity, and purpose. From that transformation came a vision:

That learning can be beautiful.

That design can teach.

And that the earliest years of a child’s life can be filled with gentle wonder.

This is more than clothing.

It’s a love letter to childhood, curiosity, and the freedom that comes through learning.

Welcome to VENICE —

Where little learners begin their journey, one letter at a time.